Branding Questionnaire

Your Company

1a. What is the name of your company or project that the branding is for?

1b. Is there a story behind where the name came from?

1c. What is your company philosophy or mission statement?

1d. What is your existing tagline or slogan if you have one?

1e. What are your short term / long term goals for the company/project/product?

1f. What is your target market?

1g. What are/will be your primary services?

2. Competition

2a. Who are your primary competitors (please supply web site links where possible)

2b. What aspects of their image / brand are positive to you and why?

2c. What sets you apart from your competitors? What benefit do you provide that they do not?

2d. Have you seen any other brands you like the look of that aren’t in your industry and if so what do you like about them?

3. Your current branding (if applicable)

3a. What message do you think your current brand image conveys?

3b. Have you had any comments, good or bad, about your current brand?

3c. Have you felt limited by your current brand? Either by image / perception or graphically regarding where it can/can’t be used?

4. Your new branding

4a. What are you hoping to achieve from the re-brand/branding project?

4b. What other attributes about your business would you like your new brand to convey?

4c. Apart from your logo and branding guidelines are there any other tasks for us to complete as part of the branding project? (such as company stationery, web site design/development, clothing design, signage, print etc etc)

4d. Is there any style/emblem/colours/icon you would like us to stay away from with your new branding?

4e. Any other comments or specifics you would like us to share with us?

Phone

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Your Company

2. Competition

3. Your current branding (if applicable)

4. Your new branding

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