Improving Print Aesthetics

Posted by Martin 06th September 2012

Have you ever given out 5000 flyers in a major city and found that only 2 out of 10 people actually read it?  Or that when you hand your business card out, it doesn’t represent YOU at all, rather,  a template from a huge company that just wants to churn out millions of cheap cards for less than the price of a coffee?

Well, there might be a reason that you avoid these things, Mostly because they want to take from you. There isn’t a reason for you to interact with it otherwise. So with this in mind, how can you improve what you’re handing out, to make people take more interest.

I believe it comes down to two factors.

What is it? – What are you handing out exactly? A cheap piece of paper with text? A high gloss ugly business card printed for less than a cup of coffee?

Why? – What do you want from that flyer? What do you want to get back from that business card? What information on that flyer would I have not got otherwise?

You have to get the right balance between these two to make it successful, however, I’d tip in favour of the “What is it” than the “Why“, simply because this happens to us all. By nature, we love things that look and feel nice, you’ll find yourself not throwing away things because they feel like they’re quality, like they have a purpose other than intended.

Lets focus on the printing aesthetic:

With Flyers, Once you’ve got the print design out of the way, you can get a desired effect by changing the type of paper you print on. Rather than printing on 80gsm paper (Standard home printer paper), print on a much thicker paper. 300gsm is a great thickness for flyers, it gives it a ridged profile, and is less likely to be folded / creased and forgotten. with these, you can get full lithographic print which gives you fantastic quality, and you can really play around with what is on the flyer.

A5 Let Shed Flyers

Business cards need to be special, it’s your way of leaving a mark with a client or customer, if you hand them a cheaply printed, thin card, then chances are they’ll think you’re the same. And if your card is passed on to something without meeting you, it might be the first and last impression of you.

We’ve had clients wanting something special in the past, because a business card is designed for you to get potential clients to contact you, and we’ve always recommended creativity, especially when we design, we have the your final product in mind: Special inks, unusual paper stocks and shape, we’ll talk to you about our ideas and see if it’s something that’s viable for the job.

Spot Lamination – This is the technique of only applying gloss to a particular area of the printed item, for example, a logo or name. The rest of the print would be in matt. This puts an emphasis on the logo, making it shine in light and making. Or you could reverse that & have the logo in matt with the rest of the card being laminated.

Spot Lamination Full Phat Design Cards

Uncoated Stock – Paper types change change the message that’s printed on it, maybe the message is that your company has just gone ‘Green’. You might want to reflect this by printing on recycled stock. Or maybe you’re having a wedding & you’d like to print some invitations, You’ll want to make them elegant, in which we’d recommend a cotton paper stock that is letter pressed. Invitations like that almost never get thrown away, often they’re framed!

Rounded Corners – Might sound so simple, but is quite effective, it can change your business card into something else, it has a sense of playfulness about it.

If you have any questions about printing, simply ask away in a comment below, or use our contact form and we’ll be happy to help

Remember, you can order your prints through Full Phat Print & earn respect from your peers.