ITV unveiled their new logo last week, and it’s drastic change to their current branding to say the least. The re-branding had been worked on for around a year, but do the results really show that? A cursive font that ‘resembles’ handwriting in off-primary colours, the letters over lapping & causing an overprint effect: Personally, I don’t mind the green pink yellow, but the black? It just seems out of place.
Hopefully it’ll have motion when on screen and it’ll all make more sense.
The spokesperson said:
“In an ever more crowed market place, both domestically and internationally, the need for a modern, flexible brand identity that connects with our viewers and customers has never been more important. We are really excited to soon be unveiling a new identity that is as up-to-date, and relevant as our content. Big, bold and creatively ambitious, it will be true to our DNA as a brand at the heart of popular culture.”
The current ITV logo isn’t anything spectacular, and I think the pressure from other channels has forced ITV to respond: Channel 4 has always pushed it’s branding in new and different ways, something I’ve always admired about the channel and it’s sister stations (More4, 4seven, film4, E4 etc).