I have to say I was quite shocked when looking through the comments on Insomniacs post regarding their re-brand. The vast majority were negative or saying that they liked the new logo but prefer the older version. I personally didn’t dislike the previous version (some of this feeling may be largely in part to nostalgia) and I think it worked well with the games Insomniac were making at the time of its use.
Even though I still appreciate the old logo I love the rebrand. The two crescent moons that form the O are a stroke of graphic design genius and the clean simple type help to reinforce the minimalist feel of the logo as a whole. With Insomniac developing the new Spider-Man game (Looks amazing!) which is due for release next year I think this rebrand not only gives them a fresh modern look but signals a movement towards a company that wants to make a statement and be taken more seriously in its industry.
Check out the blog post to get a more in-depth look into the design process.
All the logo’s displayed in this post are copyright of there respective owners